15 Credits SPRING

Aims/Description: This module focuses on innovative techniques that move beyond the traditional distinction between quantitative and qualitative approaches in the analysis of social media data. Students will critically discuss and apply some of the most contemporary digital methods developments. These include: - 'interface methods', that is, methods combining analytical traditions from digital media, social studies of science and technology (STS) and sociology; - app 'walkthroughs', that is, methods to explore the intersections of apps' original purposes, normalised meanings and implied users and usages; - techniques to detect bots and botnets in social media platforms; - techniques to investigate the circulation of fake news on social media platforms; - digital methods for visual research.

Staff Contact: HIGHFIELD TIM
Teaching Methods: Lectures, Seminars, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Sociological Studies):

Departmental Home Page
Teaching timetable


The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK