15 Credits SPRING

Aims/Description: Marketing does not operate in a vacuum and as such it impinges on all sectors of society. Global marketing activities are often lambasted for being reckless and socially irresponsible - misleading advertising, cultural inappropriateness, tax evasion, dumping, physically dangerous or tainted products are just some examples of marketing activities that are, by some, considered to be a reasonable means of making money. By taking a critical reflection on the nature of marketing practice, the module explores the interrelated areas of corporate social responsibility, marketing ethics and social marketing. The effect of global marketing activities on a broad range of societal constituencies is considered, and how these marketing activities can be used in a positive way to generate advancement and well-being for the global society. The role of social responsibility in the marketing process is also considered in terms of the roles and responsibilities of consumers, manufacturers, and governments.

Teaching Methods: Lectures, Tutorials, Independent Study
Assessment: Examination and group assignment.

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable


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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK