10 Credits AUTUMN

Aims/Description: To achieve competitive advantage in today's rapidly changing markets, organisations need to develop marketing plans and strategies that are analytical, comprehensive, actionable and flexible. This module brings together a wide range of marketing topics in order to optimise strategies. The practice of marketing concerns important managerial decisions including those about the choice of the target market, the nature of the offer, prices, distribution, promotion and finally communication.

Restrictions on availability: Restricted to learners on the Senior Leadership Apprenticeship Programme (Executive MBA) or the non-apprenticeship route (Executive MBA).

Staff Contact: HERON GRAEME
Teaching Methods: Lectures, Seminars, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable


The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

URLs used in these pages are subject to year-on-year change. For this reason we recommend that you do not bookmark these pages or set them as favourites.

Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK