15 Credits SPRING

Aims/Description: This module looks at what is meant by a `trade mark' and explores the messages that trade marks communicate and roles they perform. These are important enquiries because questions of what trade marks do and ought to do have a direct impact on the contours of the law. A major theme will be the relationship between trade marks and brands: to what extent should trade mark law be concerned with protecting brand value? what might a focus on brand value mean for competitors? is a focus on brand value compatible with the logics of trade mark registration? These questions will be explored primarily by reference to European trade mark law, but the module will also draw on comparative material (particularly from the US and British Commonwealth) where such material helps illustrate the different paths the law might take.

Teaching Methods: Seminars, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Law):

Departmental Home Page
Teaching timetable


The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK