15 Credits SPRING



Aims/Description: We will cover the principles and practices of gathering and synthesizing business intelligence from the external environment, including organisations, competitive intelligence operations, environmental scanning activities, market intelligence, and strategic intelligence using open source information. A secondary focus for the module is the role of BI software in organizations to collect and analyse internal information. This module aims to provide students with an understanding of the ways in which business people use information and of how information is used to support strategic decision- making. Students will learn how to carry out effective searches using both free and fee-based resources, and will study key issues concerning the value, cost and availability of information. The module will concentrate primarily on external information resources but also covers the ways in which information internal to an organisation can be used strategically to enhance competitive advantage. Students will learn through a combination of lectures and practical exercises, and will have opportunities to develop expertise in using business-focused electronic information services.

Staff Contact: MCKINNEY PAMELA A
Teaching Methods: Lectures, Seminars, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Information School):

Departmental Home Page
Teaching timetable

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NOTE
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK