Aims/Description: This practical module, running across two semesters, provides an introduction to key concepts and methods essential to effective music promotion. You will work in a group to plan and implement a promotion strategy for an event or music product release, applying theoretical principles of music promotion in practice. Supported through regular lectures and seminars, you will develop a deeper understanding of the operational elements of a music promotions project; analyse strategic (including commercial) considerations involved in selecting music for promotion; iIdentify and apply financial and legal best practice in music promotion; develop and implement strategies and techniques for publicising and marketing of music through traditional and digital media; and learn how to work more effectively in groups in the context of music promotion.

Teaching Methods: Lectures, Seminars, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Music):

Departmental Home Page
Teaching timetable


The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK