20 Credits AUTUMN



Aims/Description: This module integrates consulting with marketing through application on a real company project. Students will become familiar with the practice of marketing and important managerial decisions including those about the choice of the target market, the nature of the offer (product/service), pricing, distribution, promotion and finally communications. While marketing will provide a set of principles and context, consultancy will provide students with an opportunity to apply theoretically grounded consulting principles into a client based marketing problem. The rationale is that many business consulting projects are driven by the initial need for improvement in markets, products and channels to customers, branding and the design of associated processes.

Staff Contact: THORNTON SABRINA
Teaching Methods: Lectures, Problem solving, Fieldwork, Independent Study
Assessment: Course work, Presentation

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable

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NOTE
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK