15 Credits SPRING

Aims/Description: Managing Creative Brands aims to develop students' understanding, knowledge and analytical skills in relation to the management of creative brands (i.e. artists, organisations, and other branded entities, such as films, festivals , etc.) within the Creative and Cultural Industries (CCI) context, and specifically in relation to artist(e), group, organisational and other types of brands. The module content includes theoretical approaches to brand management in a range of CCI sectors, for example, film, fine art, music, literature, and heritage. In contrast to Cultural Marketing, this unit focuses on cultural, symbolic, aspects of CCI business and artistic propositions.

Staff Contact: Sharon Rose
Teaching Methods: Lectures, Tutorials, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable


The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

URLs used in these pages are subject to year-on-year change. For this reason we recommend that you do not bookmark these pages or set them as favourites.

Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK