20 Credits SPRING

Pre-requisites: MGT233


Aims/Description: This module is concerned with the concepts and uses of advertising and promotion and integrated marketing communications context. The successful commercialisation of both and existing advertised products and services depends on how well the company will communicate any messages to its target marget, to trigger desired attitudes and behaviours. However, these messages must be clear and consistent across the different means of communication available to modern businesses. Thus, advertising, public relations, packaging, sponsorship and other promotional tools must be integrated and managed as a whole and not as isolated communications. Other issues covered will include e-marcoms, international marketing communications and ethics.

Staff Contact: Sharon Rose
Teaching Methods: Lectures, Tutorials, Independent Study
Assessment: Formal Exam, Course work
WebCT resources are available for this module

Notes: MGT358 will contribute to exemptions for students from the Chartered Institute of Marketing's qualifications in combination with other marketing units offered within the School

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable


The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK