20 Credits SPRING

Pre-requisites: None

Aims/Description: This module aims to introduce the field of marketing to Level 2 students. The coverage will include the basics of marketing strategy including segmentation, targeting and positioning as well as the practical domains of strategy development like product and brand management, services marketing, pricing methodologies, promotional strategies, distribution and logistics.

Restrictions on availability: Only available where core or approved on a MGT programme

Staff Contact: Dr Sunil Sahadev
Teaching Methods: Lectures, Tutorials, Independent Study
Assessment: Course work, Group film 10 mins

Information on the department responsible for this unit (Management School):

Departmental Home Page
Teaching timetable


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