10 Credits AUTUMN



Aims/Description: This Autumn Semester 12-week module provides Sheffield engineering students with an introduction to how businesses meet their objectives by maintaining a focus on their customers. It pays particular attention to how businesses establish strategic aims (such as what business to be in and how to exploit competitive advantage), and how tactical marketing decisions support these aims (such as what segments to target and how, what products to develop, what prices to charge and how to communicate, influence and manage potential and current customers). The course draws on real life examples of companies that focus on engineering and technology. Core content is tailored to help demystify the business-to-business environment and will be particularly useful for students who see themselves going to work in engineering firms, or for potential entrepreneurs who might supply into business-to-business markets. Assessment comprises an individual piece of coursework where students analyse a company of their choice and learn to present a research report. There is an opportunity for a review of a draft. 

Restrictions on availability: Restricted to 15 RTP students and students registered for a Programme of Study within the Faculty of Engineering.

Staff Contact: Dr. Beverley Gibbs
Teaching Methods: Lectures, Seminars, Tutorials, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Mechanical Engineering):

Departmental Home Page
Teaching timetable

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NOTE
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK