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Aims/Description: This module will allow students to critically examine important debates about the relationship between the news media and `the public/audience' with specific focus on the contested notion of public opinion. Students will analyse key issues pertaining to the contested notion of `the public¿ and how such notions relate to the construction of news. The module will also examine the formation of opinion and attitudes and the relationship between attitudes, political behaviour and political parties' attempts to influence public opinion. Finally students will gain first hand experience of the techniques and strategies used in polling and survey research.
Information on the department responsible for this unit (Journalism Studies):
URLs used in these pages are subject to year-on-year change. For this reason we recommend that you do not bookmark these pages or set them as favourites. Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.
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