15 Credits AUTUMN

Aims/Description: This module will allow students to critically examine important debates about the relationship between the news media and `the public/audience' with specific focus on the contested notion of public opinion. Students will analyse key issues pertaining to the contested notion of `the public┐ and how such notions relate to the construction of news. The module will also examine the formation of opinion and attitudes and the relationship between attitudes, political behaviour and political parties' attempts to influence public opinion. Finally students will gain first hand experience of the techniques and strategies used in polling and survey research.

Staff Contact: Samantha Bharath
Teaching Methods: Lectures, Seminars, Independent Study
Assessment: Course work

Information on the department responsible for this unit (Journalism Studies):

Departmental Home Page
Teaching timetable


The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK