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Aims/Description: This module will provide students with knowledge and skills necessary to communicate messages through the media. Case studies and practical workshops will allow students to learn about the practice of media communication. They will learn how the media operates and how to communicate messages through interviews, press conferences and news releases. Topics covered in the module will include the development of communication strategies, the understanding of news values and news cycles and strategies for successful and ethical communication.
Information on the department responsible for this unit (Journalism Studies):
URLs used in these pages are subject to year-on-year change. For this reason we recommend that you do not bookmark these pages or set them as favourites. Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.
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