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Aims/Description: This module aims to teach the key principles of search engine optimised (SEO) and user-centred website design; including areas of search optimised and accessible design, content strategy, requirements analysis, user experience, and Web standards compliance. Students will have opportunities to apply this knowledge to authentic design problems and develop web authoring skills valued by employers. In particular, students will be introduced to the latest web mark-up languages (currently HTML5 and CSS3) and issues surrounding long-term search ranking, globalisation, internationalisation and localisation ¿ with a business focussed context.
Information on the department responsible for this unit (Information School):
URLs used in these pages are subject to year-on-year change. For this reason we recommend that you do not bookmark these pages or set them as favourites. Due to the Covid-19 pandemic, there may be changes to some module details/assessment for 2020-21 that are not reflected here. Please contact the department for details
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