15 Credits SPRING

Aims/Description: The module addresses both theoretical and practical aspects of e-Business and e-Commerce through an exploration of the digital economy. The module will cover the latest business trends and various business models adopted in e-commerce so that students are able to recognise and relate to the current practice in business. The module will also cover topics such as digital marketing where students will have hand on experience with various tools used for digital marketing; online payment and security systems for ecommerce will also be covered.

Staff Contact: Dr Angela Lin
Teaching Methods: Lectures, Tutorials, Laboratory work, Independent Study
Assessment: Course work
WebCT resources are available for this module

Information on the department responsible for this unit (Information School):

Departmental Home Page
Teaching timetable


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