20 Credits AUTUMN

Aims/Description: The module aims to introduce students to the subject of information management in the digital economy. Aspects of the subject that will be covered includes: the digital economy; internet business models; innovation and entrepreneurship; and digital marketing. Case studies provide students with practical illustrations of the business value of information in a digital economy.

Restrictions on availability: Only available to students taking INFU01, MGTU17, MGTU18

Teaching Methods: Lectures, Independent Study
Assessment: Formal Exam, Course work

Information on the department responsible for this unit (Information School):

Departmental Home Page
Teaching timetable


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