30 Credits SPRING

Cannot be taken with: EAS6149


Aims/Description: This module will begin by providing a description and analysis of the media environment and leading media institutions in Japan. It will then move on to analysing how the media industry mediates between policy making, corporate, and public interests and will make comparisons between Japanese, British, and other countries' media and communications industries. The module will then pay special attention to the public relations/marketing/advertising industry and how it interacts with the corporate world. Emphasis will also be placed on international access to and interaction with Japanese media and public relations. The module will be delivered through one lecture and one seminar per week, both of 50 minutes. Lectures will be in the traditional style, though student participation will be sought. Seminars will be student led and occasionally feature film/video content. Assessment will be through a student presentation, research essay, and end of semester exam.

Staff Contact: Dr Peter Matanle
Teaching Methods: Lectures, Seminars, Independent Study
Assessment: Formal Exam, Course work, Mid Sem Test
WebCT resources are available for this module

Information on the department responsible for this unit (East Asian Studies):

Departmental Home Page
Teaching timetable

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