30 Credits AUTUMN

Cannot be taken with: EAS6149


Aims/Description: This module will begin by providing a description and analysis of the media environment and leading media institutions in Japan. It will then move on to analysing how the media industry mediates between policy making, corporate, and public interests and will make comparisons between Japanese, British, and other countries' media and communications industries. The module will then pay special attention to the public relations/marketing/advertising industry and how it interacts with the corporate world. Emphasis will also be placed on international access to and interaction with Japanese media and public relations. The module will be delivered through one lecture and one seminar per week, both of 50 minutes. Lectures will be in the traditional style, though student participation will be sought. Seminars will be student led and occasionally feature film/video content. Assessment will be through a student presentation, research essay, and end of semester exam.а

Teaching Methods: Lectures introduce key themes in the scholarship, Seminars allow further student discussion of the issues raised, Videos, Online delivery through MOLE supports independent study.ииии Lectures, Seminars and Films 2-3 hours/week ииии Independent study 115 hours (about 8 hours/week for 13 weeks)а
Assessment: The Essay allows in-depth research and exploration of a question relevant to the module. The Seminar Presentation tests oral presentation and analytical skills. The Exam tests overall understanding of the key issues presented in the module.Mid-term bibliographic task 10%;End of Semester Essay (max 4,000 words) 60%Exam 30%.а

Information on the department responsible for this unit (East Asian Studies):

Departmental Home Page
Teaching timetable

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NOTE
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Western Bank, Sheffield, S10 2TN, UK