30 Credits ACADEMIC YEAR



Aims/Description: This module is an introduction to the processes involved in working with real customers and solving business problems, using agile practices. Students work in teams to develop an effective landing page and marketing strategy, supported by staff from epiGenesys. In a marketing context a landing page is a web page (or a small website) designed for a single objective; in this module the purpose is to inform and persuade customers of the benefits of a commercial software product. The landing page will form a key component of a marketing strategy that has the goal of increasing sales of the product. This module has British Computer Society accreditation and Tech Partnership endorsement.

Restrictions on availability: EMPTY

Staff Contact: A Stratton & epiGenesys staff
Teaching Methods: Lectures, Seminars, Tutorials, Independent Study
Assessment: Course work, Breadth of knowledge tests and presentations

Information on the department responsible for this unit (Computer Science):

Departmental Home Page
Teaching timetable

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NOTE
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

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Teaching methods and assessment displayed on this page are indicative for 2021-22. Students will be informed by the academic department of any changes made necessary by the ongoing pandemic.

Western Bank, Sheffield, S10 2TN, UK